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On social networks, attention isn’t really about what’s being said. It’s my monkey brain or something, but it becomes game about the numbers — likes, comments, followers. These metrics quietly define whether something is worth time, whether someone’s voice is worth listening to, whether a thought even deserves to exist in my feed.
Algorithms amplify this effect: posts with thousands of reactions get pushed into everyone’s feed, while those with little engagement disappear into silence. The system isn’t neutral — it rewards popularity itself, not substance.
And once that’s the rule of the game, people adapt. We start to trust those with more followers, as if the crowd’s attention is a measure of truth or credibility. The worth of ideas bends to the weight of numbers.
This shifts the entire focus. Instead of caring about people and their thoughts, both creators and readers end up participating in the same game — chasing attention, optimizing for visibility, reacting to signals.
Creativity gets squeezed into formats the platforms allow: a tweet, a post, a short clip, each engineered for quick consumption and instant feedback. The expression isn’t free — it’s boxed, tagged, ranked.
Sure, building your own website would demand more effort, more thought, more responsibility for design and content. Social networks, by contrast, are frictionless: the audience is already there, the tools are ready-made, the dopamine loops to infinity and beyond.
I don't really know how to describe it, but it's somewhere between creepy and convenient, unnatural and familiar. And, yeah, there is shitload of money into it.
⣶⠒⠿⣶⠒⠚⢿⡒⠛⣻⣿⣿⣿⡛⠛⢻⡟⠛⣻⠟⢻⣿⡿⣿⠉⠉⠛⢿⡛⠛⢻⡟⠛⢿⣿⣿⣿⣿⣹⡿⠋⣿⠟⠛⣻⠟⢻⡿⠛⠿⣿⠻⢿⡛⢿⡛⢿⣿⣿⣿⣿⣿⣿⠟⠛⣿⠟⣻⠟⢛
⣧⠀⠀⢹⡆⠀⢸⣧⡾⣻⣿⣧⠀⠙⣳⣾⡀⢰⠏⢠⡿⢸⠀⠘⢷⡀⠀⠀⢿⡀⠀⢻⣴⠟⣿⣽⣽⣿⠟⢷⣤⡇⠀⢠⡏⢠⡟⠀⠀⠀⠈⣇⠈⣧⢈⣷⣟⢻⣾⣹⣿⣼⠿⣦⣼⠃⣰⠏⢀⡾
⠘⣧⠀⠀⣿⢠⡾⠛⣷⣏⣿⠹⣤⡾⠉⣩⡿⠿⣦⣿⠁⢸⠀⠀⠈⣧⠀⠀⢸⣧⡶⠛⢿⣼⠁⢹⠁⠈⣷⣠⡟⠛⢶⣼⡇⣾⠀⠀⠀⠀⠀⢸⣠⡿⢿⣄⢻⣾⡋⢻⠏⢿⣴⠟⢻⣶⡏⠀⡼⠁
⠀⢸⡄⢀⡿⠛⠳⣦⡟⠙⣿⠖⣿⠀⡼⠋⠀⣠⡾⠛⠓⢸⠀⠀⠀⢸⣆⣠⡾⠻⣦⡀⣸⠟⠳⣾⡶⠛⠙⢻⡄⢀⡿⠉⣻⣿⡄⠀⠀⠀⠀⠞⠛⢷⣄⢹⣶⡟⠛⢿⡾⠛⢿⣠⡟⠉⢻⣶⡇⠀
⠀⣸⡿⠛⢶⣄⠀⣿⠷⢦⣿⣤⢾⣿⠃⠀⣼⠏⠀⠀⠀⢸⠀⠀⠀⣠⠿⣧⣀⠀⠈⢿⡏⠀⠀⢻⠀⠀⣀⣀⣿⣼⢃⡾⠃⠀⠀⠀⠀⠀⠀⠀⠀⠀⠻⣆⣿⠛⠳⣾⣀⣤⠾⢿⣀⣴⠟⠉⠛⠀
⠘⠃⠀⠀⠀⢹⣾⠇⠀⠀⣿⠁⠀⢻⣄⣾⠃⠀⠀⠀⠀⢸⠀⠀⠈⠁⠀⠀⠻⣦⢀⡾⠻⠶⣤⣸⣴⠞⠋⠁⠈⢻⣿⠁⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣻⠷⢶⣄⣸⠏⣠⣴⠾⣿⠁⠀⠀⠀⠀
⠀⠀⠀⠀⠀⢠⡿⠟⠛⠻⣿⣴⠾⠿⣿⠃⠀⠀⠀⠀⠀⢸⠀⠀⠀⠀⠀⠀⠀⠘⣿⣃⣀⠀⠈⢹⠃⢀⣤⠾⠛⠛⠛⠇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠋⠀⠀⠙⢾⡻⠋⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⡾⠀⠀⠀⠀⣿⠀⠀⠀⠘⠂⠀⠀⠀⢸⠀⢸⠀⡇⠀⠀⠀⠀⠀⠰⠏⠀⠉⠙⢷⣼⣶⠋⠁⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢸⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠉⠀⠀⠀⠀⠀⠀⡀⠀⢸⡀⢸⠀⡇⠀⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢹⠃⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⡔⠑⡯⠻⢻⠑⣄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⡇⠀⣼⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠳⠀⠇F O L L O W L I K E S H A R E